cmd + shift + s

Eye Hear You - Brand New

In an age when so many classic logos are being butchered with gloss, it’s nice to see a rebrand that respects the integrity of the original icon. It just goes to show a rebrand doesn’t have to be a complete rewrite to have a fresh update.

The Hue Center - Brand New

I actually rather enjoy this identity for The Pew Center for Arts & Heritage. It’s a bit overwhelming at first but I really like the possibilites it has. The website navigation is quite exciting and some of the print applications, even the the 3D sign is pretty eye-catching too. It’s nice to see an organization try something bold like this.