Super useful technique demonstrated here. It definitely comes out with a better end product than other ways I’ve seen.
So no new logo. Pretty lame stuff. I actually liked the abstracted logo. I think it still read well and paid homage to the original logo but updated it and made it really fresh. It could always be worse I guess (I’m looking at you Gap). At least they are taking on some of the other branding pieces, just a shame they’re not going all the way.
My favorite line: “I like to urge designers to always ask themselves: Does this logo look like a penis?”
Seriously Comcast? You suck and so does XFINITY. My biggest complaint is that you want it in text to read all caps but your logotype is lower case. Ever heard of consistency? Not to mention it’s a dumb name to begin with.
I actually rather enjoy this identity for The Pew Center for Arts & Heritage. It’s a bit overwhelming at first but I really like the possibilites it has. The website navigation is quite exciting and some of the print applications, even the the 3D sign is pretty eye-catching too. It’s nice to see an organization try something bold like this.
Haha, I guess I hadn’t seen the London logo yet, but yes it does look like Lisa Simpson giving head.